Are you trying to build a robust online presence of your brand? If so, utilizing TikTok for marketing is the essential strategy. Still, more people are unaware of the hype of this platform. Literally, if you have not incorporated TikTok for your marketing, then probably you are behind the times. In this modern internet world, new apps and trends emerge every day. Moreover, to stay competitive in the current digital market, TikTok, a Chinese video-sharing app, deserves special attention. In a short time, TikTok has gained millions of users around the world. If you want to know the potential of this incredible social media platform, let’s dive into the reliable facts and better understand the platform.
TikTok Launched In China
Like other major social media players such as Facebook, Twitter, Instagram, YouTube, Pinterest, TikTok is not originated in the United States. TikTok began in China as a Douyin, which is the app’s Chinese name. Still, now it is owned by Bytedance, which is a big Chinese tech giant. Since its launch, it has been more popular and gained more traction among users globally. By realizing its importance, more businesses have started to incorporate it into their marketing strategy. Moreover, Earnviews has surveyed the importance of TikTok to use for your business and provide reliable packages to interact with more customers.
TikTok Was The Most Downloaded App
TikTok was first launched in 2016, and it has now surpassed one billion downloads as of February 2019. Within a shorter period, the app had gained another half-billion users. The TikTok application is compatible and downloaded over 2.6 billion times on both the Apple and the Google Play Store as of December 2020. There are 315 million TikTok downloads worldwide as of 2020. More astoundingly, there has been 58 percent higher than in the previous quarter. Even though it has been banned in some countries, it has taken a significant place on social media. No one can deny its popularity, and even in the future, it is going to roar by influencing Gen Z users.
Monthly Active Users In The US
In the United States, as per the survey, there are over 130 million active TikTok users. TikTok has captivated young people in the United States, with 62 percent of users aged 10 to 29 and only 7.1 percent over 50. Do you know the reason why TikTok is so popular among millennials? The creators of TikTok recognize that the new generation is superior to their competing brands. TikTok creators know what they’re looking for because they’ve gathered data on audience habits and preferences. TikTok allows users to share entertaining videos and showcase their talents.
Furthermore, TikTok’s engaging videos will more likely encourage young people to use them. Initially, if it is more challenging to find your brand’s target audience and make your post approachable, you can look for the TikTok service providers. There are several TikTok service providers in the market that help the brand to buy TikTok likes. So you can magnify your audience and get significant results.
You Need To Have A Pro Account On TikTok To Access Analytics
Among all social media channels, it is a common thing that you need to switch over to a pro account. Know that how many likes and comments you receive will be accessible only if you have a pro account. If you need a pro account, simply click your profile page, manage your account, and then you have to confirm to upgrade to a “Pro Account.” Once you have upgraded to the pro account, you will be accessible to your analytics. Also, to get clear insights, you have to do the same thing on Instagram. When you visit, at first, you will notice the dashboard and overview. Also, you can check more metrics by clicking the content and followers tabs on the left-hand side. Unfortunately, you will get to know the data in 7 or 28 days.
Do you know what kinds of analytics you can get to know in TikTok? Here is a checklist:
- Views per day
- Total number of video views
- Followers over time
- Sounds your followers most listened to
- Average watch time
This was just a quick overview to help you to know what you can expect. Also, there are more metrics available to check over to improve the performance of your business. However, one regret about TikTok is that you can’t access the analytics from any external tool. It is due to the fact that TikTok does not provide access to other API. Earnviews emphasize the importance of regularly monitoring the performance on social media and giving reliable packages at an affordable rate. So you can achieve your goals with clear insights.
In a short period, TikTok has accomplished a lot and done great things to help the brands. Therefore, it is a viable app to start your business career and stay top of the competition. Well, understand the above facts and start implementing them in your marketing strategy. Therefore, with a clear perspective, you can make your brand succeed in the competitive market.