These days, social media is helping businesses to market their brand in a unique and engaging way. Especially now, there are more updates on social media. Staying relevant to the updates is almost essential to keep up with the pace of social media changes. Knowing about the recent trends and changing your social media marketing strategy frequently will ultimately thrive your business. As of now, Instagram is used by nearly a billion people. Like other social media platforms, it is more popular and is constantly evolving new features to keep up with the social media landscape. Let’s go over this guide to know the more popular features of Instagram that help businesses promote their brand more innovatively.
Earnviews: Instagram Shopping
If your business depends on product sales, the Instagram Shopping feature might be an ideal option for you. Instagram is continuously rolling out new features to support businesses on the app. Now, businesses can tag their shoppable products in feed posts and Stories. Also, to highlight the stock items, you have an “Instagram Shop” discovery tab on your business profile.
Instagram shoppable posts allow users to purchase featured products by viewing “tagged” products in posts. Moreover, make use of the Instagram stories stickers when creating stories. In this way, you can make your story posts shoppable. Thanks to the discovery of the Instagram checkout feature. It helps the users find the products easily by selecting the brand, color, and size, whereas the checkout feature allows making the payment directly without leaving the Instagram application.
Instagram’s shopping features are essential to take your business on the right path and to improve sales. However, it is crucial to use the right influencer to make your brand more reachable. It builds your brand trust that results in increasing your followers. Many businesses have stated that utilizing the top paid services like Earnviews is one of the wiser moves to drive reach without any hurdles.
Filters
Instagram’s photo filters are the heart of the core to the platform’s success. Do you know what captures users’ attention? It’s the capability of producing visualized images and turning anyone into a professional photographer. There are more filters on Instagram that help to bring a unique look by letting you decide the best one to represent your brand in a better way. If you promote your brand, you should make your content consistent in terms of brand style and image. In this way, your potential audience will recognize your content and know your brand’s distinctive style. Make sure to successfully navigate your preferred filters to bring the desired look of your brand.
Instagram Stories
Instagram stories have largely benefited Instagram in numerous ways. Since its launch, this feature has been hugely popular, and more and more businesses are utilizing it to increase their brand’s engagement. Without significant investment, it is skyrocketing brand reach and is a goldmine for businesses. Instagram stories appear as a small circle at the top of your follower’s feeds and will vanish after 24 hours. Therefore, creating fun content will entertain users and make them stick with your service. This improves engagement and drives more sales.
Instagram stories are especially useful to showcase your brand, new product teasers, employees, team outings, and workplace culture. If you want to use Instagram stories like a pro, use the stories to highlight features and include shoppable stickers. More users watch even Instagram stories. Many brands buy Instagram views for cultural relevance and significance to the potential audience.
Instagram Live
Instagram live attracts customers by creating buzz about your products. Making use of this feature will bring users a sense of urgency. Instagram live is a fantastic way to generate more leads and boost sales. Before you go live, it is vital to promote it beforehand. You can utilize stories features in a certain way to promote your live broadcast. It entices your users to watch your live videos. Also, during your live session, offer deals, discounts, or giveaways. It makes sense to boost your sales.
Pinned Comments
One of Instagram’s newest features is pinned comments, which is a great way to set your brand’s tone and community on the channel. For Instance, you can pin positive comments that support your brand or its value. Currently, Instagram allows you to pin up to three comments per post. Additionally, you can curate your remarks and build your brand’s image by diverting users away from the negative trolls or comments.
Grow Your Business With Innovative Features
There is no denying the potential of Instagram for businesses. With over one billion active monthly users, it marks its place as one of the playful social media platforms by bringing incredible results. First, it has evolved as a simple photo-sharing app. But later, its updating features provide more opportunities for businesses to explore their brand’s visual identity. Utilizing the above features will visualize your content more enjoyable. However, ensure to provide an immersive user experience with these features. Also, partner with the top paid sites like Earnviews. As a result, it will show off your brand to your potential audience, improve the visibility of your content and boost your brand’s sales.